The Mansfield Sales Blog

Guide to Generating B2B Leads

B2B lead generation can be complicated and there are wrong ways to do it. According to a Hubspot report, 61% of marketers find generating traffic as one of their biggest challenges. However, lead generation can be easy and successful if done right. While most marketers tend to believe it's best to secure as many leads as possible, that's not always the case. One of the best tips you can receive in B2B sales is “quality over quantity”. There are tons of different marketing tactics to help generate your business leads. But first, let's start by defining just what a B2B sales lead is. There are three different types of leads: cold, warm, and hot.

Optimizing Your Sales Process

One of the major differences between high-performing sales companies and those that aren't doing so well is the sales strategy. Trust us; it's easy to start a company. As long as you have the desire and little startup funds, you can get the “show” on the road. However, the real work is making profits, growing, and remaining profitable in the company’s field of work.

Scaling Your Sales Team

Congratulations! If you're reading this, there's a chance your company is growing exponentially in sales, and you need help figuring out how to scale your sales team properly. Well, this is the place to be! And this guide can also be used for sales teams that haven't had that major step yet of their business taking off.

Is Sales a Dirty Word?

“Sales” is a word that holds a lot of weight in the business industry and the way you view sales can set the tone for your entire organization. Listen as Mansfield VP of Sales Caleb Powers talks about what you can do if sales is viewed as a dirty word within your organization.

Best Practices for Driving Change in Your Sales Organization

Organizational change is hard, especially within the sales function. In some instances, it is extremely difficult to implement strategic transition even if it promotes growth. This is often due to employee pushback or decreased interest over time. The good news is that there are best practices management can implement to make transition easier and a permanent part of a company’s culture.

4 Important Steps for a Successful New Product Launch

A new product launch is successful when there is an unwavering commitment to the process. Creating a vision, testing strategies, refining your roadmap and executing the plan all requires precision and teamwork. Here are four steps you should follow when creating a go-to-market sales strategy.

3 Ways to Drive B2B Market Share with Less Risk

As your organization begins to set goals for 2021, it is important to explore how you can generate more sales without sacrificing your team’s bandwidth and resources. Working with an outside sales consulting firm makes it possible to reach your objectives with less risk. Outside sales consultants offer specialized tactics and tools that inside sales teams don’t have in their toolbox. Here’s how an outside sales consulting firm can help your company drive B2B market share with less risk.

How a Change Agenda Can Drive Your Sales Strategy

Working for a sales organization that is struggling to achieve its goals and objectives can lead to low morale and high turnover which are indicators that it’s time for a change. Change is hard, but being agile especially in sales is a key to long-term success. To start encouraging small organizational shifts, conduct a root cause analysis and map out new, innovative solutions. Once the analysis is complete, developing a change agenda is pivotal to guiding your sales professionals in the right direction. Let’s further explore how a change agenda can drive your re-energized sales strategy.

How to Grow Sales With Less Risk

Listen as Caleb Powers, Vice President of Sales for Mansfield Sales Partners, dives into the best ways to utilize an outside sales consulting firm to grow your company with less risk.

3 Ways to Adapt to the Changing Sales Landscape in 2021

This year there has been an undeniable shift in the world’s professional landscape, especially for sales teams. With many companies going virtual, including our own, sales professionals have had to reframe their definition of success when it comes to creating business models and launching new products. Through these changes we have learned that in order to survive and thrive, sales organizations have to be agile. Here are three ways to adapt to the changing sales landscape in 2021.


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