The Mansfield Sales Blog

4 Important Steps for a Successful New Product Launch

A new product launch is successful when there is an unwavering commitment to the process. Creating a vision, testing strategies, refining your roadmap and executing the plan all requires precision and teamwork. Here are four steps you should follow when creating a go-to-market sales strategy.

3 Ways to Drive B2B Market Share with Less Risk

As your organization begins to set goals for 2021, it is important to explore how you can generate more sales without sacrificing your team’s bandwidth and resources. Working with an outside sales consulting firm makes it possible to reach your objectives with less risk. Outside sales consultants offer specialized tactics and tools that inside sales teams don’t have in their toolbox. Here’s how an outside sales consulting firm can help your company drive B2B market share with less risk.

How a Change Agenda Can Drive Your Sales Strategy

Working for a sales organization that is struggling to achieve its goals and objectives can lead to low morale and high turnover which are indicators that it’s time for a change. Change is hard, but being agile especially in sales is a key to long-term success. To start encouraging small organizational shifts, conduct a root cause analysis and map out new, innovative solutions. Once the analysis is complete, developing a change agenda is pivotal to guiding your sales professionals in the right direction. Let’s further explore how a change agenda can drive your re-energized sales strategy.

3 Ways to Adapt to the Changing Sales Landscape in 2021

This year there has been an undeniable shift in the world’s professional landscape, especially for sales teams. With many companies going virtual, including our own, sales professionals have had to reframe their definition of success when it comes to creating business models and launching new products. Through these changes we have learned that in order to survive and thrive, sales organizations have to be agile. Here are three ways to adapt to the changing sales landscape in 2021.

New Sales Process – The Key to Scaling Sales Beyond a Founder

In a company's early stages, the heavy lifting of sales often falls to the founder and core team. They step into multiple roles, from finding opportunities to qualifying leads to managing the customer after the sale. Driven by passion for the product and vision for the company, founders often enjoy astronomically high conversion rates—thriving on their deep expertise and experience to close deals.

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