Business to business, most commonly known as B2B, refers to companies or salespeople who sell products directly to other businesses and not consumers. The other business becomes their customer.
Business to business, most commonly known as B2B, refers to companies or salespeople who sell products directly to other businesses and not consumers. The other business becomes their customer.
Listen as Caleb Powers, Vice President of Sales for Mansfield Sales Partners, dives into the best ways to utilize an outside sales consulting firm to grow your company with less risk.
This year there has been an undeniable shift in the world’s professional landscape, especially for sales teams. With many companies going virtual, including our own, sales professionals have had to reframe their definition of success when it comes to creating business models and launching new products. Through these changes we have learned that in order to survive and thrive, sales organizations have to be agile. Here are three ways to adapt to the changing sales landscape in 2021.
A common misconception is that if you have certain skills and a good bit of experience, you can move between business-to-consumer (B2C) and business-to-business (B2B) sales with relative ease. However, selling to retail and corporate markets require completely different approaches and skillsets.