Mansfield Helps CSA Break into a New Market and Grow Membership
A mantra here at Mansfield is, “Your success is our success.” When we say this to clients, we truly mean it. Case in point: Cloud Security Alliance (CSA).
We recently worked with CSA to help it expand into new markets. CSA is a global, not-for-profit membership organization that promotes best practices for providing security within cloud computing. It’s a pretty niche organization and its members – prior to working with Mansfield – were primarily solution providers.
Even though CSA had a lot of recognizable names as members, the alliance knew it was missing an opportunity to connect with large enterprise users of cloud computing. That’s when they contacted us.
It was gratifying to be able to help CSA break into this new marketplace. Because we were familiar with CSA’s target audience, we were able to help in just a short time. What’s more, we worked side-by-side with CSA to develop a full-service sales model tailored to their organization. Then, we began finding qualified sales opportunities, building pipeline in CSA’s target market, and closing deals.
As Jim Reavis, Executive Director of CSA, said, “Collaboration has been key to the success of the sales partnership.”
To date, we’ve helped CSA bring new Corporate Enterprise members on board, and we continue to push for our client’s success.