The Mansfield Sales Blog

Email Lead Generation Strategies: 4 Tips for Building A Great List

One of the most commonly asked questions in our industry is, "How do you build an email list?" Knowing how to build email lists often makes the difference between a successful email lead generation campaign and a flop, and email marketers are always looking to improve. The good news is that there are a lot of options for filling out an email marketing list, or even for building one from scratch.

Here are four of our favorite quick tips for building an email lead generation list:

1. Buy a List

 If you are trying to break into new markets, roll out a new product, or looking to jump start your email marketing campaign you might want to consider a leads list creation service. List creation services can create a custom list for you and your needs, focusing on whatever demographic is important to you. Alternatively, many sales outsourcing companies have their own marketing lists they work from when creating an email marketing campaign for their clients. Sales outsourcing can be a cost effective new market penetration, or demand generation, strategy in part because you can rely on the sales expertise and resources, like marketing lists, of an established sales outsourcing company.

2. Calls to Actions 

Calls to action (CTA's) are awesome ways to find new contacts. After you've come up with a great piece of content that you think your prospects will want, you can create a CTA for it that requires visitors to provide you with their email so that they can download your content. Add your CTA to your YouTube videos, your Facebook page, your website, and any other social media outlet you use.

3. Offers 

Create offers to appear on your LinkedIn company page, or other social media outlets, that require an email address to participate in. You don't have to offer a trip to the Great Wall to get people to sign up, free consultations or even a small amount off of an order/purchase can motivate people just as well.

4. Social Sharing Buttons

Social sharing buttons on your website, blog posts, and emails make it easier for your readers to share your content with other people. The more people who see your content, the more who will sign up for your newsletter, respond to a CTA, or subscribe to your blog.

These four tips for how to build an email list are just the tip of the iceberg. What are some of the ways you've tried to build your email marketing list?

Topics: Sales Strategy


Schedule a no-obligation consultation with one of our sales experts to discuss your sales goals and challenges.