There are many ways to generate qualified sales leads, but some are more effective than others. As social media appears to dominate marketing these days, are offline lead generation strategies becoming obsolete? We don't think so. Here are our top 5 B2B lead generation strategies.
1. Business Referrals
2. Professional Networks
3. Inbound Marketing
4. Cold Calling
5. Search Engine Optimization (SEO)
There are other tried-and-true B2B lead generation strategies, including forming business partnerships, direct mail and e-mail marketing, media advertising and participation in trade shows, but the above five have been shown to have the highest lead conversion rates and the lowest cost per lead.