Your sales strategy is perhaps the most important tool in constructing your company’s future, so of course you need a blueprint. And just like any other blueprint, your sales and marketing plan must be complete and detailed, or your revenue-generation efforts will be unfocused. In today’s tough and ultra-competitive environment, you can’t afford to waste resources like that.
Even the best product or service can’t sell itself. You must get the word out and show exceptional value to make sales or attract investors. A sound sales and marketing plan does that by directly supporting and integrating with your overall business plan.
SALES STRATEGY SHOULD:
- Specify goals (increasing sales volume, entering new markets, introducing new products, securing funding).
- Identify markets and potential leads (attracting new customers, retaining and up-selling existing customers).
- Take full advantage of new technologies such as social media, email, etc., especially if your products or services are technology-based or geared to a younger audience.
- Enable you to recognize additional product or service opportunities that you can capitalize on as you grow.
- Include an exit strategy.
Your sales strategy should be “SMART:”
Your company’s future depends on your ability to generate revenue, for continued growth but also to attract vital funding from your bank, venture capitalists or through an IPO. And smart business managers get help when they need it. That’s absolutely critical when we’re talking about creating and executing your sales strategy.
Working with a sales consulting firm can help with developing your sales strategy, and also assist with implementation. You can get exactly the help you need, for a single short-term project or the long haul. You’ll get the results you want while controlling costs and most effectively using the financial and personel resources at your disposal.
Contact us and we can help you develop and implement a sales strategy for your organization.
Editor's Note: This post was originally published in July 2011 and has been updated for accuracy and relevancy.