The Mansfield Sales Blog

What's Your Strategy for Rapid Revenue Growth?

Coming out of one of the worst recessions in American history, there are many possible ways for your company to move forward. One of them is to seek rapid revenue growth through sales. Right now may be the best opportunity in years to quickly build market share and capture new markets. It may be the best time in years to leave your competitors in the dust.

You will have chosen your growth strategy by now, but how are you going to execute it? How are you going to approach the challenge of rapid revenue growth in a still-fragile economy?

No one can give you precise direction without in-depth consultations on your company, products and services, industry and marketplace, but we can suggest some questions to ask that may help you find the solution you are seeking.

How effective is your current sales force?

Do you have the right people in place to quickly gain new customers and expand through inside sales? Does your sales team have the knowledge and experience to accomplish the mission, or will they need additional training? How good are your Sales Managers at motivating and managing their teams and producing results in a short period of time? How connected are they through salesforce and marketing automation technology? Are they able to monitor progress and quickly adapt to changing conditions?

What's your marketing strategy?

How will you get the word out about your products and services? Much has changed in the past 3 years, with the incredible growth of social media and smartphone technology. Are you geared up for exploiting the new digital marketplace, and is your message relevant to today's buyers? How well does your website work in assisting your sales efforts or directly capturing sales leads? Are your sales and marketing people on the same page with their messaging and business drivers? Do they work together, providing feedback and adjusting their approach to increase sales leads and achieve the highest possible lead conversion rates?

Can you deliver the goods?

Assuming your sales and marketing teams can perform well, are you prepared to fulfill orders quickly and efficiently? Do you have a customer service team ready to respond on a 24/7 basis and via digital channels? If not, what will it cost and how long will it take to get there?

If any of these challenges seem insurmountable, you may not be ready for a rapid revenue growth strategy. You may need to invest significant time as well as financial and human capital to enable your plan. We have worked with many companies at this stage of their growth, providing experienced sales teams that know your marketplace and are prepared to execute your revenue growth strategy quickly.

If you need some help with your rapid revenue growth plan, give us a call.

Topics: Sales Strategy

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