The Mansfield Sales Blog

5 Steps to Hiring the Right Sales VP For Your Team

The hiring process for any job can be quite a challenge. You post a job opportunity, hoping that you will receive only the best applications. Unfortunately, that doesn't always happen, and you have to sift through hundreds for maybe one or two great people. But there are ways to make this process easier and give you more people who will bring the needed skills to help your company's success. When it comes to hiring a Vice President for a sales team, you meet even more challenges. This job requires a specific skill set, experience, and effort. We are here to give you the top five steps you need to take to hire a successful Sales VP.

Guide to Generating B2B Leads

B2B lead generation can be complicated and there are wrong ways to do it. According to a Hubspot report, 61% of marketers find generating traffic as one of their biggest challenges. However, lead generation can be easy and successful if done right. While most marketers tend to believe it's best to secure as many leads as possible, that's not always the case. One of the best tips you can receive in B2B sales is “quality over quantity”. There are tons of different marketing tactics to help generate your business leads. But first, let's start by defining just what a B2B sales lead is. There are three different types of leads: cold, warm, and hot.

When to Hire a Sales VP

There’s no denying that good employees are an essential force for many businesses that want to drive more revenue. If that’s the case with your company, you’ll also need first-class sales people along with the right tools and zeal. And although having a sales team is great, a good leader that will ensure the company succeeds.

Optimizing Your Sales Process

One of the major differences between high-performing sales companies and those that aren't doing so well is the sales strategy. Trust us; it's easy to start a company. As long as you have the desire and little startup funds, you can get the “show” on the road. However, the real work is making profits, growing, and remaining profitable in the company’s field of work.

Scaling Your Sales Team

Congratulations! If you're reading this, there's a chance your company is growing exponentially in sales, and you need help figuring out how to scale your sales team properly. Well, this is the place to be! And this guide can also be used for sales teams that haven't had that major step yet of their business taking off.

B2B Sales Strategies

Business to business, most commonly known as B2B, refers to companies or salespeople who sell products directly to other businesses and not consumers. The other business becomes their customer.

Is Sales a Dirty Word?

“Sales” is a word that holds a lot of weight in the business industry and the way you view sales can set the tone for your entire organization. Listen as Mansfield VP of Sales Caleb Powers talks about what you can do if sales is viewed as a dirty word within your organization.

Best Practices for Driving Change in Your Sales Organization

Organizational change is hard, especially within the sales function. In some instances, it is extremely difficult to implement strategic transition even if it promotes growth. This is often due to employee pushback or decreased interest over time. The good news is that there are best practices management can implement to make transition easier and a permanent part of a company’s culture.

4 Important Steps for a Successful New Product Launch

A new product launch is successful when there is an unwavering commitment to the process. Creating a vision, testing strategies, refining your roadmap and executing the plan all requires precision and teamwork. Here are four steps you should follow when creating a go-to-market sales strategy.

3 Ways to Drive B2B Market Share with Less Risk

As your organization begins to set goals for 2021, it is important to explore how you can generate more sales without sacrificing your team’s bandwidth and resources. Working with an outside sales consulting firm makes it possible to reach your objectives with less risk. Outside sales consultants offer specialized tactics and tools that inside sales teams don’t have in their toolbox. Here’s how an outside sales consulting firm can help your company drive B2B market share with less risk.


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