The Mansfield Sales Blog

New Sales Process – The Key to Scaling Sales Beyond a Founder

In a company's early stages, the heavy lifting of sales often falls to the founder and core team. They step into multiple roles, from finding opportunities to qualifying leads to managing the customer after the sale. Driven by passion for the product and vision for the company, founders often enjoy astronomically high conversion rates—thriving on their deep expertise and experience to close deals.

The Key to an Effective Cybersecurity Sales Strategy

At its most basic, a sales strategy is all about demonstrating to your market that your product or service can fulfil a need. And yet, even when your product is good and the need is urgent, there are numerous reasons why a potential customer may walk away. Among them, is simply a breakdown in effective communication.

Sales Operations: A CEO's Secret Weapon for Doubling Sales Growth

Over 40 years ago, Xerox established the world's first sales operations unit: a dedicated team to help salespeople sell faster, better and more efficiently. Their job? To take on activities such as forecasting, sales planning and territory design. Or in group leader J. Patrick Kelly’s words, “all the nasty number things that you don’t want to do, but need to do to make a great sales force.”

The Difference Between B2C and B2B Sales

A common misconception is that if you have certain skills and a good bit of experience, you can move between business-to-consumer (B2C) and business-to-business (B2B) sales with relative ease. However, selling to retail and corporate markets require completely different approaches and skillsets.

How to Close More Deals with the Federal Government (Hint: Avoid the GSA Schedule)

Chances are, you’ve had at least one of these thoughts about business-to-government (B2G) sales:

The process is too complicated.

The sales cycle is too long.

There’s only a small chance of success.

Why All-Star Channel Sales Programs Fail to Deliver

Congratulations. You have been put in charge of a baseball team made up of the top players in the country. Here are a few thoughts that are not going through your brain.

These Interview Strategies Will Help You Hire the Best Salespeople

A job interview is the ultimate sales call, so when you’re interviewing for salespeople, the interview process should be used to gain insight into how a candidate sells, from qualification to close. To the extent possible, a business leader must dig into how candidates have prepared for the interviews, in order to gain insight into how they would prepare for an important sales meeting.

Hiring Tips for CEOs: Spot the Best and Worst Traits in Salespeople

As a CEO and founder, I know how tough it is to find and hire great salespeople—and I’ve been in the business for decades. According to Manpower Group’s recent Talent Shortage Survey, sales positions (including sales representatives, sales executives, and sales advisors) are the third-most difficult roles to fill and retain. 

How to Tell If a Salesperson Is a Good Fit—Not Just a Good Interviewer

Hiring is both an art and a science, and arguably the most important aspect of any business. Not surprisingly, research shows organizations that spend more time recruiting high-caliber people earn 22% higher return for shareholders than their less discerning peers.

What Every Successful Channel Sales Program Does Right

When created and executed properly, there’s no question that a channel sales program can make a significant difference to your company’s bottom line. In general, using indirect sales channels results in year-over-year revenue growth of 20-30%—and up to 50% in some optimal cases.

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